Saturday, June 14, 2014

Quickies: Well, I found where Nintendo's adverts are..

Quickies: Well, I found where Nintendo's adverts are..
Source: Marcus Majestic Theaters




Took the wife to go see How to Train your Dragon 2, this last weekend. We showed up a little early , Thirty minutes early to be exact, and bought our popcorn and drinks and settled in to our seats. During the time we waited, adverts had been showing along with bits of trivia. During that time, commercials for Tomodachi Life and Mario Kart 8 made the rounds.  It didn't really hit me until the second ad aired; A long segment on Tomodachi Life and how it featured Christina Aguilera appeared. Then i finally realized what was going on.



It seems far more lucrative to instead of focusing your advertising dollars on television ads that might show during peak times of children's entertainment, to focus on children's films which are held in semi-captive audiences where you would hit more exposure to both children and adults. Especially, considering that the adults are the ones who will be paying for the product at the "behest" of the children. 

The biggest issue that people have with television advertising is that once commercials come on, people migrate away from the television set. You go into the kitchen to get a snack, get up to use the bathroom, ect. Movies are far more intimate, because you have the option of getting up to do those things, but it's less likely to happen (Granted, though if you have chidren it's even more likely to happen, but that's just how it goes).Still it's smart money. This teamed with the option of streaming their presentation, while keeping the games available for play at E3, leads me to believe that the brains behind the company are trying to be more thrifty on getting content out there, while focusing on making sure the content itself hits more eyes in more places.

I'm interested in seeing how this plays out in sales, when the inevitable storm that is holiday season, comes roaring in.

-Game On!

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